Chris Picheca - Freelance Art Direction, Design, Flash - Logo
    Chris Picheca - Freelance Art Direction, Design, Flash, Intro
   
  Chris Picheca
Freelance Art Direction / Design / Flash
Toronto, ON

T: 416 855 9340
E: chris(A)chrispicheca.ca

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Download Resume (PDF)
  Profile
Chris Picheca is an award winning
Canadian Art Director, Designer &
Flash Developer.

Has worked with top interactive studios and agencies on a host of projects. Clients range from small boutiques to Fortune 50’s.

Is a classically trained musician, playing 14 instruments & has recorded for companies such as Campbell’s.

He is currently available for freelance and contractual projects.
  Expertise
Creative & Artistic Direction
Interactive Design
Flash Design, Development & Animation
Brand Consulting

Concept through deployment.

Availability
Available for freelance and contractual
project bookings on an ongoing basis.
 
Highlighted Work

 
  Urban Daddy - The Finder
Chris Picheca - Freelance Art Direction, Design, Flash - Acura RDX
  Description
Perhaps you're looking for a great locale for a blind date, a chic resto-bar for a bite and a drink, or just a casual burger joint for a night out with friends.

The Finder is Urban Daddy's tool that allows users to filter their outtings by mood. Select up to three moods and see what establishments match your criteria. The Finder utilizes a database-driven Flash engine to bring to life a Venn diagram usability concept across multiple urban destinations.
 

Credits
Agency: Your Majesty
Role: Flash Dev., Flash Animation

Additional: James Huynh (Backend Devleopment)

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  Full House Lottery - 2010 Lottery Website
Chris Picheca - Freelance Art Direction, Design, Flash - Full House Lottery
  Description
Each year, the Royal Alexandra Hospital Foundation and the University Hospital Foundation collaborate to produce a multi-million dollar lottery benefiting health care. In 2010, Keith Ng and I were approached to spearhead the online presence of the lottery in its first ever database-driven, e-commerce Flash experience.

With the grand prizes including million dollar dream homes, luxury automobiles and vacations, the site was produced using a blueprint concept. The design features scene illustrations which transition to full colour as the user navigates from room to room.
 

Credits
Agency: Calder Bateman
Role: CD, AD, Design, Flash Animation

Additional:Keith Ng (AD, Design, Flash Animation), Jack Ront (Flash Development), Debbie Sun (Illustration), Pius Jun Kit Chan (Illustration), Mike Baker (Flash Animation), Carrie Kanda (Flash Animation)

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  Watier Cosmetics - Are You Desirable?
Chris Picheca - Freelance Art Direction, Design, Flash - Lise Watier - Desirable
  Description
A video-based website promoting Lise Watier's new fragrance, Désriable. The project parodies the inner desires of 4 men who seek the affection of the user by reciting a love poem in her honor.
  Credits
Agency: Amen Creation
Role: AD, Design, V. Editing

Additional
: Tony Valderrama (Flash Development), Keith Ng (Flash Animation)

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Additional Work

 
  Labatt - Heritage     Acura - Acura.ca     Mazda - Autoshow
Chris Picheca - Freelance Art Direction, Design, Flash - Labatt Blue Heritage   Chris Picheca - Freelance Art Direction, Design, Flash - Acura.ca   Chris Picheca - Freelance Art Direction, Design, Flash - Mazda Autoshow
  Credits
Agency: Grip Limited
Role: AD, Design, Flash Animation

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    Credits
Agency: Grip Limited
Role: AD, Design

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    Credits
Agency: Idiogroup / Sarkissian Mason
Role: Flash Development

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  Acura - RDX Microsite     Desjean - Portfolio     Purolator - Demo
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Chris Picheca - Freelance Art Direction, Design, Flash - Acura RDX Microsite   Chris Picheca - Freelance Art Direction, Design, Flash - Desjean Photography   Chris Picheca - Freelance Art Direction, Design, Flash - Purolator Product Demo
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  Credits
Agency: Grip Limited
Role: AD, Design, Flash Animation

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    Credits
Agency: Amen Creation
Role: Art Direction

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    Credits
Agency: Sapient
Role: Art Direction

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  EA - Fight Night Round 3 (PSP)     Labatt - Blue Hockey     Vaseline - Vaseline.com
Chris Picheca - Freelance Art Direction, Design, Flash - EA Fight Night Round 3 (PSP)   Chris Picheca - Freelance Art Direction, Design, Flash - Labatt Blue Hockey   Chris Picheca - Freelance Art Direction, Design, Flash - Vaseline
  Credits
Agency: EA Games
Role: AD, Design

Additional: Alice Cho (Design), Justin Liebregts (Design), Keith Ng (Design)

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    Credits
Agency: Grip Limited
Role: Flash Development

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    Credits
Agency: The Vacuum
Role: Flash Development

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Other Notables

 
  Nestea Cool     Toyota - Want2bSquare     Mazda - MX-5 Miata     Pamplemousse
Chris Picheca - Freelance Art Direction, Design, Flash - Nestea Cool   Chris Picheca - Freelance Art Direction, Design, Flash - Want2bSquare   Chris Picheca - Freelance Art Direction, Design, Flash - Mazda MX-5 Miata  
 

Credits
Agency: Juxt Interactive
Role: Flash Development


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    Credits
Agency: The Vacuum / Attik
Role: Flash Animation


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    Credits
Agency: Idiogroup /
Sarkissian Mason
Role: Flash Development

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    Credits
Agency: Amen Creation
Role: AD, Design,


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  Merck Frosst     Honda - Honda.ca     Abstract Hair Studio     Watier - Corporate
Chris Picheca - Freelance Art Direction, Design, Flash - Zonaria   Chris Picheca - Freelance Art Direction, Design, Flash - Honda.ca   Chris Picheca - Freelance Art Direction, Design, Flash - Abstract Hair Studio   Chris Picheca - Freelance Art Direction, Design, Flash - Lise Watier Corporate
 

Credits
Agency: Amen Creation
Role: CD

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    Credits
Agency: Grip Limited
Role: Design

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    Credits
Agency: Idiogroup
Role: Flash Development

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    Credits
Agency: Amen Creation
Role: CD, AD, Design

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  ESPN - Projection     Honda - Trucks Microsite     Propaganda Games     Telus- Juvenile Diabetes
Chris Picheca - Freelance Art Direction, Design, Flash - ESPN Videogames Projection     Chris Picheca - Freelance Art Direction, Design, Flash - Propaganda Games  
 

Credits
Agency: The Vacuum
Role: Motion Design

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Credits
Agency: Grip Limited
Role: Production Direction, Flash Development

Additional: Pixelpusher (Flash Development)

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    Credits
Agency: Switch Interactive
Role: AD, Design, Animation

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    Credits
Agency: Powershifter Media
Role: AD, Design

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  Antonopoulos     Hood     BMW     Flexmor
  Chris Picheca - Freelance Art Direction, Design, Flash - Hood     Chris Picheca - Freelance Art Direction, Design, Flash - Flexmor
 

Credits
Agency: Amen Creation
Role: AD, Design

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    Credits
Agency: Arcade Agency
Role: AD, Design

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    Credits
Agency: Tribal DDB
Role: AD, Design

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    Credits
Agency: Kick Comm.
Role: AD, Design, Dev.

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  Zonaria - Sidedrop     Honda - Motorcycles     Trilo- "Try" Microsite     O.K. Tire - Online Rebrand
Chris Picheca - Freelance Art Direction, Design, Flash - Zonaria   Chris Picheca - Freelance Art Direction, Design, Flash - Hood   Trilo   O.K. Tire
 

Credits
Agency: Freelance
Role: AD, Design


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    Credits
Agency: Agency 3 /
Wingfield Digital
Role: AD, Design, Dev.

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    Credits
Agency: Grip Limited
Role: AD, Design


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    Credits
Agency: Amen Creation
Role: CD


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  2004 Portfolio     Flammeus     Indrid      
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Chris Picheca - Freelance Art Direction, Design, Flash - 2004 Portfolio   Chris Picheca - Freelance Art Direction, Design, Flash - Flammeus   Indrid    
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Credits
Agency: Personal
Role: AD, Design, Flash Development

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    Credits
Agency: Personal
Role: Design


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    Credits
Agency: Personal
Role: Design


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For additional work samples, please contact me directly.
 
Information

 
  Clients & Agencies:

I’ve had the pleasure of working at/with the following agencies and clients in either a
freelance or permanent capacity:
 

Clients (Alphabetical):
Acura
Air Canada
Aeroplan
AOL
AT&T
Athletes World
Best Buy
BMW
Canadian Government
Canadian Tourism Council
CIBC Bank
Clinton Foundation
Coca-Cola
Cogeco Cable
Dairy Farmers of Canada
Dell
Don Julio Tequila
EA Games
ESPN
Freebord
Fox
FritoLay
Frontierville

Full House Lottery
George Richards
Glad
Harry Rosen
Honda
Kuota Bikes


Labatt
LG
Lionsgate Films
Lottomax
Lululemon
Mazda
Merck Frosst
MGM
Microsoft
Mr. Big & Tall
Montreal Grand Prix
Nike
O.K. Tire
OLG (Lottomax)
Paramount Classics
Paw Nation
Pepsi (PBG)
Propaganda Games
Purolator
Reno Depot
Samuel Adams
SAQ
Sleeman
Sony Pictures
Sony/Interscope

Telus
Toyota
Urban Daddy
Vaseline
Watier Cosmetics

Agencies (Alphabetical):
Allard Johnson
Amen Creation
Arcade Agency
Agency 3

Attik
Critical Mass
Draft FCB
Dstrukt
EA Games
Grip Limited
Henderson Bas
Idea Couture
Idiogroup
Juxt Interactive
Pixelpusher

Red Advertising
Sapient
Sarkissian Mason
Tribal DDB
The Vacuum
Your Majesty

  Recognition & Awards

2009 - The Webby Awards, Finalist, Guides/Ratings/Reviews - The Finder by Urban Daddy
2009 - Creativity 39, Gold - The Finder by Urban Daddy
2009 - Davey Awards, Gold - The Finder by Urban Daddy
2007 - FWA Site of the Day - Want2bSquare
2006 - FWA Site of the Day - Acura RDX Microsite
2006 - ITA Award - Acura RDX Microsite
2006 - FCUKSTAR Award - Acura RDX Microsite
2006 - FWA Site of the Day - Acura MDX Microsite
2006 - Lotus Award Merit, Self Promotion - Switch Moving Game
2005 - Step & Design Best of Advertising, Design - Nestea Cool
2005 - Macromedia Site of the Day - Freebord
2005 - Communcations Arts Site of the Week - Freebord
2005 - Interview & Feature - Digital Abstracts
2004 - Featured Artist - Audikt
2004 - Official Judge - Flash in the Can Festival Awards
2003 - Feature & Interview - Ventilate
2003 - Invited Artist - Design for Freedom Project
2002 - Grenier aux Nouvells, Bronze, Humanitarian Cause - Spread a Little Cheer
© 2008, All Rights Reserved. chris(A)chrispicheca.com